ライトアウト印刷に近づくオフセット印刷

抄録

Ninety percent of drupa 2016, or digital drupa, involved digital presses. One year has passed, and trends in the capital expenditures of medium-sized printing companies in Japan indicate that they are not adopting digital technologies; on the contrary, they prefer modern offset presses, which offer a better short-run ability and superior profitability. Moreover, there is a powerful offset printing supply chain in Japan. Now, it looks as if our digitalization will be postponed to some extent. Furthermore, our traditional print culture with paper posting of ads gives a stronger ROI than direct mail, and there is a great affinity for digitalization.