印刷加工技術を用いた魅力的なデザイン

抄録

An inextricable link exists between graphic design and printing. Although not applicable to websites or digital signage, the process of planning and developing designs for flyers, posters, leaflets, packages, or books, typically involves considering the materials (e.g., paper, plastic) and printing/finishing techniques at the same time as the creation of visual images. In particular, when designing product packages for food items, beverages, or cosmetics, it should be considered that the package would be available for customers to see and feel directly before they make the decision to purchase, as such packages are usually placed on store shelves to represent and convey the brand's values. For the final outcome to fully reflect the designer's intention and concept with perfect consistency, it is essential to work closely with the companies that perform the printing/finishing process of the actual product. Herein, I studied five cases from past projects in which printing/finishing techniques, and the companies that carried out the process, contributed greatly to the final outcome. For each case, I would like to describe the design concept and the main features in the printing/finishing process.