The Present and Future State of Digital Printing Penetration in Publication Recession

Abstract

In this year's International Graphic Art Show (IGAS 2018), a panel discussion was held on the current status of digital printing penetration in the rapidly changing publishing field. In this discussion current trends and circumstances in the publishing field were introduced, followed by free discussion. This paper examines the content of this discussion and explains the current situation of the publishing market and offers future predictions with a focus on “Print Books On-Demand.” As the digital shift rapidly progresses in the publishing field, it is necessary to strengthen correspondence with digitalization. While the current system holds it is imperative to create a new business model to take advantage of changes to the industry and the market.