総説 特集「紙媒体と電子媒体」
紙書籍と電子書籍の“使い分け”に関する消費者分析
2021 年 58 巻 1 号 p. 12-17
詳細
2021 年 58 巻 1 号 p. 12-17
This study is a continuation of our previous study titled “Quantitative Analysis of the Differences in Consciousness and Behaviors Between Print Publication Users and Both Print and Electronic Publication Users,” the award-winning paper of The Japanese Society of Printing Science and Technology in 2020. To further develop the study, we conducted a survey on how readers use e-books and printed books differently. The results entail implications for promoting the use of each type of book, especially printed books.
