総説 特集「多品種・小ロット印刷」
デジタルマーケティング時代にダイレクトメールを効果的に活用するDXソリューション
2022 年 59 巻 2 号 p. 72-76
詳細
2022 年 59 巻 2 号 p. 72-76
DX in printing industry accelerates high-mix low-volume production printing. Online merges with offline (OMO) marketing method improve the value of analog marketing tools, which is powered by digital marketing technologies. Direct mail (DM) is a typical analog solution for improving the conversion rate. FUJIFILM Business Innovation offers two solutions, that is, marketing DX and smart factory, for developing the above-mentioned marketing method. Marketing DX powered by marketing cockpit realizes corporate transformation (CX) for the brand owner using integrated marketing data and analysis procedure. Smart factory solution implements optimal production factory for the printer using factory data analysis solution and production management system powered by production cockpit. The DX of FUJIFILM Business Innovation provides the platform and solutions for enabling the seamless user experience (UX) journey between marketing DX and smart factory.
