Damage caused by counterfeit goods continues to increase worldwide. Companies must implement conscious organizational, legal, and technical measures to prevent counterfeiting. Technical measures are important to ensure that consumers feel secure about their purchases. Various methods of technical measurements according to the characteristics of the product exist; these methods are systematically classified, and the functions and effectiveness of each method are compared. Furthermore, it has become easier to introduce tracking and tracing of goods in recent years owing to the development of digitalization and activities of international organizations, specifically in Europe, which are ahead of the curve. The current state of standards will be described.