Abstract
To decide which factor influences the tourists in deciding destination, there exists some difficulty in simple clarification because of the change of economical and environmental elements. This study is to provide basic materials for tourist-oriented marketing strategy by looking at how Koreans select Japan as their tourist destination.
To do this, we need to consider some theoretical backgrounds including tourist’ decision-making process, destination-selection factors, and customer behavior theory.
On these grounds, we will try to understand which factor influences tourist selection in the urban tour. This is because tourists’ destination choice is affected by such factors as personal characters, destination characters and environmental elements.
Furthermore, the choice behavior study of tourists on the basis of marketing conception provides a momentum to generalize destination development, policy making and marketing strategy. The choice behavior study of tourists is to understand the tourists’ preference, perception and the destination selection behavior.
Tourists’ consciousness plays an important role in selecting tourists’ destination. Therefore, there is a prospect for more studies in the change of tourists’ consciousness due to the increase of income and changes of social environment through time series research rather than cross sectional research in the process of selecting tourists’ destination.
