Shiroyone Senmaida, which has a landscape of rows of paddy fields on the slopes facing the Sea of Japan, is
valuable as a tourism resource because it is used as farmland. However, rice cultivation in the current Shiroyone
Senmaida is carried out by a local association of manias, which many volunteers support. In terms of funding,
although an owner system has been adopted in which supporters are recruited from all over the country, subsidies from the local government are also required. In other words, securing farmers and funds has become crucial to rice farming. In this study, the status of Shiroyone Senmaida tourism and the relationship with those involved in cultivation were analyzed, and the history of development was investigated. Furthermore, we proposed measures to balance farmland conservation and tourism utilization by focusing on the relationship between traditional farming methods and land use that protects biodiversity, which is evaluated as a Globally Important Agricultural Heritage System. Specifically, the methodology of ecotourism was used to show how sustainable tourism development can be achieved. Ultimately, this study envisioned a new type of ecotourism initiative that focuses on traditional local farming practices and biodiversity conservation to ensure cultivators and funding.
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