A Study of New Development of Shanghai and Kyushu Sightseeing Exchange -Planning and Execution of the Marketing Strategies-

Abstract

Under the idea of ”One Kyushu”, the establishment of Kyushu sightseeing development organization led to the new development of Shanghai and Kyushu sightseeing exchange. In the circumstances where the new organization was commissioned in order to raise awareness about ”Kyushu” and induce tourists from East Asia, we tried to show the present situations and problems of Shanghai and Kyushu Sightseeing Exchange and examine the possibility of working out and implementing a marketing strategy to solve the problems.