Journal of Rural Economics
Online ISSN : 2188-1057
Print ISSN : 0387-3234
ISSN-L : 0387-3234
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Change in Consumer Demands for Food and Agriculture and Policy Shift
The Relationship between the Food Industry and Agriculture
Kiyohide MORITA
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2004 Volume 76 Issue 2 Pages 112-124

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Abstract

Consumers demand stable procurement, a reasonable price, safety, and the proper and sufficient labeling of food. The consumer has continuously been faced with many questions and concerns about food safety for example concerning BSE, and bacterial or chemical contamination. The government has improved the policies corresponding to such consumer demands.
The keynote of policy development is the establishment of a system which guarantees food safety on one hand, and deregulation on the other in line with the globalization of the food system. Briefly, in recent years the food system has become more and more global with increasing importation of farm products and food.
However, the system of the food-sanitation inspection cannot deal with the increase in imported food and this worries the consumer. To offer the consumer safe, high-quality food, a part of food industry, primarily the food service industry such as restaurant chains, has entered into farm production. Moreover, to promote it, further deregulation of the revision of the agricultural land law etc. has been investigated and carried out.
However, when deregulation, that is, the introduction of market mechanisms, is adopted, the monitoring and the exposure of an illegal act must be put into effect in order that the market mechanisms will work normally. In the process of deregulation in our country, the measures for this are insufficient.

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© 2004 The Agricultural Economics Society of Japan
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