2017 Volume 89 Issue 2 Pages 73-90
In this study, we attempted to clarify the current state of management innovation in rice farming and prospects for the next-generation of farm management. In the case analysis, we confirmed that technological, business, and market innovations are progressing and organizational innovation can be partly observed. According to a nationwide questionnaire survey analysis, business and market, technological, and management innovations tended to progress in accordance with the expansion of farm size (annual sales, number of staff). In clarifying the prospects, we stated that the superiority of each farm and farm type in the future would be determined by the ability of management innovation to convert business environment changes, including future policies, market changes, climate change, and technological innovations, into business opportunities. As discussed in this paper, rice farms that can realize sustainable management innovation will become one of the features of next-generation farm management.