An Analysis of Consumer Behavior Change regarding Game Meat

Two-term Follow-up Study in Advanced Prefectures Utilizing Game Meat

Abstract

We revealed the change of consumption behavior regarding game meat and the factors by analyzing the association with the change of consumer awareness, knowledge, attitude and behavior toward the information. We collected the data by questionnaire survey in 2017 and 2018. The results are as follows. First, the number of consumers who have re-consumed game for a year is 27%. Second, in comparison with a year ago, consumers who re-consume game have more knowledge about the place where game is supplied. Third, such consumers do not only notice but also actively collect game information.