Preferences on the Support for Organic Farming: Mixed Logit Analysis for Agricultural College Students

Abstract

This study evaluates regional supports for new organic farmers using questionnaire surveys and choice experiments. We estimate the willingness to pay (WTP) for three types of regional supports, comprising marketing support, farmland support, and technical support. The estimation results from the mixed logit model indicate that students in agricultural colleges have a negative WTP for the adoption of organic farming if there is no regional support. However, the three types of supports are almost equally important and positively evaluated by respondents. By implementing these three supports simultaneously, the WTP becomes positive, meaning that average respondents are willing to adopt organic farming.