The Appealing Effects of the Presentation of Biodiversity Information in Sales of Organic Agricultural Products: Practical Research through Sales Experiments

Abstract

The purpose of this research is to clarify how the biodiversity conservation effect of organic farming leads to sales promotion. Through sales experiments, the appealing effects of presentation with biodiversity information was examined. The main outcomes are as follows. First, the characteristics of those who purchased organic products were that they were in their 30s to 60s, without children, and their residences were outside the experimental area. Secondly, it was suggested that the presentation of information appealing to biodiversity conservation effects may improve the purchasing behavior of people who usually do not purchase organic products.