Journal of Rural Economics
Online ISSN : 2188-1057
Print ISSN : 0387-3234
ISSN-L : 0387-3234
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Environmental Impact Reduction and Food Consumption Behavior: Rethinking Sustainable Consumption for the Future
Kiyokazu UJIIE
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2025 Volume 97 Issue 2 Pages 142-156

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Abstract

This paper aims to examine the current state of environmentally conscious food consumption behavior and to explore the perspectives sustainable food consumption under post-neoliberalism. First, a quantitative analysis of abstract data from relevant literature demonstrates a growing academic interest in the relationship between food consumption and environmental concerns. Next, findings from studies on the consumption of organic agricultural products are synthesized, highlighting the characteristics of environmentally conscious consumers and the importance of balancing environmental considerations with fundamental food attributes. Furthermore, the analysis of plant-based meat alternatives emphasizes not only the significance of novel food technologies but also the value of existing traditional food options. Finally, by investigating the fragility of cooperative behavior and its underlying social and psychological factors, the study identifies potential drivers for encouraging voluntary actions aimed at reducing environmental burdens.

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© The Agricultural Economics Society of Japan
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