Abstract
While there exist many companies that are successful, there are few studies on the effective approach for new business creation. This paper presents several principles for an effective strategy in creating new business. In this paper,the idea of a "platform" is applied to new business creation. This article examines the relation between typical business strategy and an evolutionary path for new business creation from the following two points of view; that is(1)an organic recombination among businesses (goods) which support society and(2)the evolution and metabolism of businesses(goods).
