Abstract
Accompanied with the development of diversification and globalization of business and the advancement of technology, modern companies expand their activities on a large scale. But such expansion does not necessarily cause the magnification of organization size. The transaction-cost approach is one of the significant theories to explain this reason. According to it, network organization will be considered as the intermediary form between organization and market. But it seems difficult that this approach can get persuasive explanation regarding the adaptive competence of organization against the changing environment. What is questioned is not to make the structure as the result of strategic behavior but to understand the organizing process from the viewpoint of the organizational creativity focused on strategic adaptation. We think the most meaningful point of organizing is to structure the organization so as to be able to create the strategy through voluntary actions by its members. It is necessaty not to formulate management systems along the goal oriented rationality of organization, but to settle the field for forming the value oriented rationality through emergent actions of members and to transform the strategic behavior by it. It will be said that modern companies face the turning point whether they can organize the filed within their structure that will actualize the value oriented rationality for renewing the adaptive competence against the new reality.
