ハイパーテキスト型流通システム : 高度情報化時代の知識創造型流産業モデル(<特集>組織の研究)

抄録

This article recaptures recent marketing innovations, which have triggered significant fall in Japanese consumer prices, from the viewpoint of "organizational knowledge creation." Strategic alliances between majorg manufactures and distributors have realized so-called "team merchandisin" and "efficient consumer responses," which are creating excellent products at reasonable prices. Emerging "knowledge merchants," who mediate knowledge trades on new communication networks like internet, are expanding consumers' knowledge-base on products or services. Extending "hypertext organization" model to the industry system level, it argues these innovations accelerate structural reformation of Japanese distribution system toward a knowledge-creating "hypertext industry system."