サイバースペースにおける組織化とマクドナルド化 : ヴァーチャルコーポレーションの可能性を探る(<特集>コーポレーション)

抄録

Internet Technology made unified global cyber space in our world. E-business in cyber space has diffused rapidly. Virtual company is one of the models of organizing in cyber space. In needs organizing infrastructure for virtual company generally to realize. That infrastructure is McDonaldization in cyber space. McDonaldization means diffusion of some institutions for exchanging actions in society through efficiency, possibility of calculate, possibility of forecast, and control. Recent emergencies of some business models in cyber space will contribute McDonaldization and eventually make easy for constructing virtual companies.