2006 Volume 21 Issue 1 Pages 63-76
The purpose of this paper is to lay theoretical foundations of social motives in dyad model from the view point of altruism and egalitarianism. I show following two findings. First, I show some criteria for classifying four approaches to social motives that were introduced by Umino. Second, by using the plane of altruism and egalitarianism I put in order various social motives. Then I clarify mutual relations among typical 13 social motives: for example “maxmin” is the weak type of altruistic and egalitarian motive and strong type of it is “a pang of conscience”.