Proceedings of the Conference of Transdisciplinary Federation of Science and Technology
The First Conference of Transdisciplinary Federation of Science and Technology
Session ID : K1-21
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Host: Transdisciplinary Federation of Science and Technology

K1-2[Regular Session] Mathematical Model and Solution
Mathematical Models in CRM
*Satoko Moriguchi, Takashi Sagimori
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Keywords: CRM, Customer Relationship Management, Optimization
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Abstract

The enterprise should give priority to the existing customer's maintenance in these days when a lot of markets faced the mature stage. Then, CRM (Customer Relationship Management) that is the technique for building a long-term relation to the customer based on the customer database is of growing importance importance. In this talk, we discuss CRM that uses the mathematical models and the optimization technique.

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© 2005 Transdisciplinary Federation of Science and Technology
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