Abstract
This study presents analysis on membership-type services using multi-agent simulation and experiments with human subjects. Heretofore, most of such services have been used with the purpose of building customer loyalty. However, membership-type services have been playing important roles as a product-service system. For example, recent car-sharing services bring a new style of values in societies. Thereby, the membership-type service mechanism is necessary to be theoretically elucidated. This study constructs two abstractive models of membership-type services based on game theoretic approach, and then analyzes it with simulation and experiments. Results show that incomplete information and bounded rationality affect the service performance such as profits or social surplus.
