Korean language education service system co-creating experience value

An business model of the KOREAN education service included education contents with e-supporting system and 'BA'

Abstract

This paper describes a new language education service system which can co-create users' experience value. Recently, service science has been discussed intensively, and various new concepts have been proposed. SDL(Service Dominant Logic)is one of such concepts. Language education services should co-create service value with customers based on SDL, however, no approach using SDL has been proposed so far. A new approach for co-creating users' experience value in Korean language education is proposed based on SDL, where shops or restaurants are used for training Korean language in real situations. This proposal seems to be effective for customers' satisfaction due to their desired real experience.