A Practice of Value Co-creation model for Promoting Elderly People Community

“Vocal Salon” Activity and Service viewpoint

Abstract

The substantial issue in super-aging society is care reduction and extension of healthy life. In the near future, people of 80s or 90s could play a leading role in elderly community activities. In preceding re-search, we have got Motivation-Skill Co-creation Model through the analysis of an amateur orchestra. Based on this model, we have been conducting practical research of “Vocal Salon”. Various developments have been made in three years of activity of this salon. In this paper, further discussion is described on what effects the Value Co-creation model have influenced on “the place of community”.This discussion includes the Value Co-creation Model with the positive feedback of skill and motivation , standing on the viewpoint of Service Science.