Factor analysis of energy saving behavior using by an experimental and behavioral economics

Abstract

In recent year, energy saving becomes more important implementation to overcome climate change and energy problem in Japan. One of the key ways to encourage people to do energy saving behavior is the implementation based on the people’s psychological factors. In fact, researchers in an experimental and behavioral economics field try to reveal the effect of such factors how much affect the energy saving be-havior. Based on these back ground, this study review previous studies that try to reveal the relationship between the energy saving behavior. Finally, this study concludes the future role of a demand side con-trol using by the finding of experimental and behavioral economics field.