Host: Transdisciplinary Federation of Science and Technology
Name : 11th TRAFST Conference
Number : 11
Location : [in Japanese]
Date : October 08, 2020 - October 09, 2020
The marketing had paradigm shifts from hunting type marketing made with purchasers to farming type marketing made with fans, and Philip Kotler named marketing 4.0. It became the important issue to manage the psychology loyalty of the customers for the marketing 4.0 era. This paper propose the method of structuralization and quantification of psychological loyalty, and connecting with each company’s measure.