Host: Transdisciplinary Federation of Science and Technology
Name : 11th TRAFST Conference
Number : 11
Location : [in Japanese]
Date : October 08, 2020 - October 09, 2020
On the basis of Marketing4.0 which is human-centered and will communicate with sustainable in-novation, it is important to propose and provide services which improve customer's quality of life and well-being by raising customer experience value from service. In this study, we clarify service elements influencing their well-being. However, the consumers whom services are given are not same type for well-being. Therefore, at first, we found 5 variables which connect the objective variable “life satisfaction” directly by using Bayesian network analysis. Then, we classify persons based on the 5 variables. Furthermore, according to types, we clarify service elements affect their well-being under the specific condition by Casual Mediation Analysis, and we lead useful knowledge about realizing service to improve the well-being.
(Note: This paper was revised by the authors after the conference due to some errors of data and their descriptions. The erratum information and the original paper are posted as the “Supplementary materials.”)
