NPS（ネット・プロモーター・スコア）を活用した 新しい地域ロイヤルティ指標 ―東京都檜原村をサンプルとしてー

北山 幹夫; 岩崎 顕悟; 尾嶋 あずさ; 近田 裕子; 佐藤 弘康; 板倉 宏昭

doi:10.11487/oukan.2023.0_C-3-1

The 14th Conference on Transdisciplinary Science and Technology

Session ID : C-3

DOI https://doi.org/10.11487/oukan.2023.0_C-3-1

Conference information

Host: Transdisciplinary Federation of Science and Technology

Name : The 14th Conference on Transdisciplinary Science and Technology

Number : 14

Location : [in Japanese]

Date : December 16, 2023 - December 17, 2023

A new regional loyalty metric powered by Net Promoter Score

Using Hinohara Village in Tokyo as a Sample

*M. Kitayama, *K. Iwasaki, *A. Ojima, *Y. Konta, *H. Sato, *H. Itakura

Author information

Keywords: NPS(Net Promoter Score), Hinohara Village, Regional Power, Regional Commitment, Regional Loyalty Indicators

CONFERENCE PROCEEDINGS OPEN ACCESS

Details

Abstract

There are a variety of indicators to measure local strength, but in practice, it is necessary to ask many questions in a questionnaire.This paper suggests the possibility of using the Net Promoter Score, which is widely used mainly for businesses and can be measured with only one question．

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