The Effect of User Experience and Perceived Similarity of Smartphone on Acceptance Intention for Smartwatch

抄録

The smartwatch has been recognized as a typical wearable device and an innovation product to overcome the stagnation of smartphone market. In this paper, we consider the smartwatch as a continuous innovative product of smartphone. The effects of the user experience and perceived similarity of smartphone on acceptance intention for smartwatch will be analyzed. The results of this study will provide marketing strategy of smartwatch for spreading in market.