タイ北部ナーン県山岳エリアの持続可能な観光地域づくりに関する考察

抄録

　This paper examines the effectiveness of Community Based Tourism (CBT) in revitalizing local communities and creating sustainable tourism regions, based on a survey of CBT in Nan Province, northern Thailand. CBT is a tourism development philosophy that advocates that local communities take the lead in tourism development and management, and that the economic and social benefits of tourism should be fairly distributed among community members. Thailand places great importance on CBT as a regional tourism promotion measure, and the Designated Areas for Sustainable Tourism Administration (DASTA) provides support to local communities. This study investigated CBTs supported by the DASTA Nan office and CBTs for ethnic minorities in mountainous areas. It was found that DASTA supported CBTs are not community-driven initiatives. Meanwhile, CBTs in mountainous areas are promoting bottom-up tourism region development. With the aim of creating profitable agriculture and improving the natural environment, increased attention is being paid to coffee and tea cultivation, contributing to the establishment of local economic cycles and community revitalization. As a result, it was found that Thailand's CBT is highly compatible in terms of creating regional appeal and attracting tourists, suggesting the possibility of linking this to the sustainable management of tourist destinations.