Abstract
Studies on social and competitive characters of the personal consumption had been started by T. Veblen at the end of nineteenth century. But the society he observed still wasn't a consumer society. As J. B. Shore said, the consumer society as a society in which discretionary consumption has become a mass phenomenon started in the United States in the 1920s. In the consumer society, kinds of goods and services as commodities have diversified significantly and the range of the means of livelihood that enter people's daily consumption through the market has expanded remarkably. Therefore, generally speaking, the consumer society appears with following changes. Firstly the spiritual culture oriented to a frugal life in a closed local community has declined, and secondly the homemade necessities of life have been replaced by the purchase of consumers' goods and services through the market. The consumer society in which their desire has become abundant and unlimited expresses exactly the pure form of capitalism, anything but deviation from it. The purpose of this paper is, first, to grasp conceptually that the development of consumer society shows the inevitable tendency to the purification of capitalism. Next, to explain logically that such a consumer's figure has derived from the same concepts of work entities in capitalism. The recognition of logical relations between the formation of the consumer society and the appearance of pure capitalism will help to solve many of essential problems in today's socio-economics.
