Mathematical model for search action on the Internet

Abstract

Mathematical model to analyze search action on the Internet is presented on the sense of sociophysics. As an extension of the mathematical model for hit phenomena, in the present model, we assume that the search action of ordinary people in society is affected not only by mass media campaign, direct communications and indirect communications, but also by Twitter and blog posting. The present theory can reproduce the search action very well and it seems to work better than the previous mathematical model for hit phenomena.