Proceedings of the Annual Conference of JSAI
Online ISSN : 2758-7347
33rd (2019)
Session ID : 2G4-OS-2b-02
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Design of Data Flow Process among Multiple Organizations for PR Measurement
*Kunihiko UESHIMATaito TOSAKAKohei TANIGUCHITeruaki HAYASHIYukio OHSAWA
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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

In this study, we designed and conducted the process of data flow to evaluate the effectiveness of PR and communication. Based on the process, we obtained 15 datasets from 15 different companies in about four months and created the integrated time-series data on trends of the product market, taking account of seasonality, trends, advertisement and PR activities, and unexpected events. The result suggests that our method can reduce the cost and failure risk in flowing data among multiple organizations and encourage the sustainable use of various data, reducing the workload of all the stakeholders as smooth as possible.

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© 2019 The Japanese Society for Artificial Intelligence
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