Verification of Consumer Behavior Model Focusing on Point System

Abstract

Today, when the point system is sufficiently spread, it is very important to clarify how customers' behavior changes by giving points when each store makes decisions. Therefore, in this research, in order to predict consumer behavior in considering point system, we propose a consumer behavior model considering point system. Then we try to verify the validity of the proposed model by comparing the actual data with the predicted value of the proposed model, and consider the change in consumer behavior due to the difference in point granting method. As a result, it can be shown that the proposed model is valid considering the incentive effect by point granting method based on the discount rate. Furthermore, considering the incentive effect by point granting method based on the discount amount, we are able to confirm the tendency to visit stores that do not cost in time when customers use stores.