What’s Here Like ? Analysis of Web Search Log Based on User’s Location

Abstract

In recent years, with the spread of GPS-enabled mobile phones, a huge amount of users' historical location data is able to collect. Many studies on modeling with collected location data have been conducted. In this paper, we propose a new method to analyze the area characteristics based on user's web search query logs and location history log. As a result of analyzing by the proposed system with various regions and periods, the feature of the area apper in users' search behavior.