Proceedings of the Annual Conference of JSAI
Online ISSN : 2758-7347
36th (2022)
Session ID : 2B6-GS-10-01
Conference information

Analysis of Giveaway Tweets Users in Covid-19
*Ryo HATANAKAFujio TORIUMI
Author information
Keywords: Twitter, Giveaway, Covid-19
CONFERENCE PROCEEDINGS FREE ACCESS

Details
Abstract

On Twitter, many companies use giveaway to increase their followers. In particular, with the Covid-19 pandemic, the importance of the giveaway has increased due to the difficulty of advertising at their real stores. However, users who are interested in the company’s giveaway may not be interested in the company itself. Therefore, we analyzed the usefulness of the giveaway based on the relationship between the users who retweeted the giveaway and the company’s accounts. This result showed that the users who often retweet the company’s giveaway cannot be expected to get interested in the company itself, and tweets they retweeted are spread only among them. In addition, the effectiveness of the giveaway increased during the period when Covid-19 was in the spotlight, and that the giveaway which included "Covid-19" in its text may be more effective.

Content from these authors
© 2022 The Japanese Society for Artificial Intelligence
Previous article Next article
feedback
Top