Knowledge acquisition of patent strategy change using anomaly detection technology for market creation through Blue Ocean strategy

Abstract

In recent years, mergers and acquisitions (M&A) have been increasing as a management strategy, and there is a growing trend to efficiently acquire and commercialize patented technologies through M&A. In this study, we used anomaly detection techniques to identify changes in a company's patent strategy from its patent information, thereby acquiring knowledge about the company's new business initiatives. The Blue Ocean strategy is a strategy to expand the business into new areas by creating new markets. In this study, we grasp the Blue Ocean Index of the market based on the patent application trends of each company. By combining the Blue Ocean Index with changes in patent strategy, we obtained knowledge that contributes to judgments about the value of a company. This study demonstrates the possibility of detecting patent strategy changes prior to the outward announcement of M&A execution by understanding patent strategy changes and the Blue Ocean Index.