Host: The Japanese Society for Artificial Intelligence
Name : The 39th Annual Conference of the Japanese Society for Artificial Intelligence
Number : 39
Location : [in Japanese]
Date : May 27, 2025 - May 30, 2025
The COVID-19 pandemic imposed significant travel restrictions that affected both behavior and emotions, triggering frustration and psychological reactance. This study analyzes YouTube comments on airline boarding music to explore the emotional impact of these restrictions. The comments, categorized into pre-pandemic, during-pandemic, and post-pandemic periods, reveal signs of psychological reactance, such as frustration and nostalgia for pre-pandemic freedoms. The volume of comments increased during the pandemic, suggesting that the restrictions intensified emotional responses. Sentiment and emotion analysis showed a rise in negative emotions, particularly frustration and longing for freedom, which subsided post-pandemic. The findings confirm that long-term constraints on freedom trigger psychological reactance, influencing emotional expression and behavior. This research enhances the understanding of psychological reactance in a global crisis, offering valuable insights for marketing and risk communication in tourism and aviation.
