Policy and Practice Studies
Online ISSN : 2189-1125
Print ISSN : 2189-2946
A comparative analysis among the shopping district groups using diversity indices
Comparison among shopping malls, vibrant commercial avenues and common local shopping areas
Masatoshi HatokoKouki Yamamoto
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JOURNAL FREE ACCESS

2016 Volume 2 Issue 1 Pages 115-123

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Abstract
By focusing on the variety of the shopping districts, diversity indices were calculated in terms of industrial classification or commodity classification. And the indices were compared with the number of stores in this study. As a result, it was found that the scale or diversity tendencies in common local shopping areas are clearly different from Aeon Malls. Each of Aeon Malls has more stores in number than a common local shopping area. The large malls are not composed for the purpose of increasing the overall diversity, which are specialized in restaurants and product sales. It was found that merchandise stores are focus on dealing with clothes, and the diversity of the items was relatively lower. Some vibrant commercial avenues in the selection of 77 vibrant shopping streets have intermediate trends of both the malls and the local shopping area. And the avenues are closer to Aeon Malls than the other shopping streets. Though other malls except Aeon Malls are not so different from local shopping areas from a viewpoint of the scale or diversity, it was found that their diversities of commodity classification are less than industrial classification. There is a strong trend and tend to specialize in specific products compared to the local shopping areas.
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© 2016 Policy and Practice Studies Editorial Board
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