Abstract
In recent years, many sightseeing areas have been working to improve their attractiveness and solve transportation problems by improving infrastructure. However, in most of the cases, the evaluation is based on the number of visitors just after the project. Thus, the mid- to long-term impact and the impact on the quality of tourism have not been studied. In this study, a project in the Izumo Taisha area was studied. In this area, the streets were improved in 2013 along with the relocation of the shrine. A traffic volume survey, a literature survey, and a questionnaire survey were conducted to summarize the status of the project evaluation and to examine the effects of the project five to six years after its implementation in terms of the number of visitors, economic effects, and visitor satisfaction.As a result, although many surveys were conducted just after the project, there was little survey afterwards. The results of the literature survey and questionnaire survey showed that it is even more significant increase in the number of stores and visitor satisfaction compared to the effects showed just after the project. The results may indicate that the number of visitors and the impact of the project on the local economy, as well as the quality of the visitors' activities, will emerge in the medium and long term after project.
