Abstract
Public transport in Japan needs to respond to worsening issues in sustainability due to the decline in both supply and demand, and deal with Covid-19 pandemic and resulting “new normal” lifestyles. In this context, it is necessary to review both the de-mand and operation resources of public transport. Based on the current situation and issues of Japan’s fare systems，this paper provides a perspective to guide people’s travel behavior and the transport systems toward more desirable and sustainable direc-tions in consideration of diverse stakeholders’ values. Also, this paper clarifies the need for value-oriented fare systems. As a result of institutional examination，this paper proposes a conceptual framework of mutual design between fare-pricing and relationship-building of stakeholders in the process of public transport network design in consideration of MaaS deployment，which has been attracting increased attention in recent years. Specifically, it exemplifies a possible solution through utilizing the idea of the existing “consultation fare system”.
