Policy and Practice Studies
Online ISSN : 2189-1125
Print ISSN : 2189-2946
Attitude modification towards driving and cycling behavior using an educational video
Satoshi NakaoTadashi YamadaAsato OkadaJan-Dirk Schmöcker
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2022 Volume 8 Issue 1 Pages 21-27

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Abstract
Videos can be a useful means to educate a wider public, and the paper proposes that an educational video provided through a video sharing site can be a useful tool for mobility management. A questionnaire survey focusing on attitudes towards car and bicycle “usage etiquette” was conducted to examine the effectiveness of a specific video for attitude modification. The results of the survey confirm that watching the video would be effective for altering the attitudes among the under 50s. Further, among frequent car and bicycle users it increased awareness of the negative impacts of random car and bicycle parking on cityscapes.
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