THE CONSCIOUSNESS AND PROBLEM OF THE CONSTRUCTION FRANCHISE MEMBER STORE ON SOIL IMPROVEMENT

Abstract

The franchise system was introduced to the construction industry in Japan where a need for modernization and efficiency has been growing. The franchise system, introduced from the US and intended to help implement organizational strategies more effectively, changed the industry drastically. A survey was conducted to franchisees in the soil improvement market to examine their satisfaction level and to explore opportunities for improvement. A recommendation was made to establish a new network system.