Abstract
This research is to consider the quantification methods of values of information relating to construction business (public works in particular) from the viewpoints of the cost and the benefits (value of information) given to users in the research or case study.
-The market price of an information material is determined by the relation between seller's sales strategy and the buyer's subjective value.
-From such viewpoints, common marketing theory can be applied to the procedure of determining the prices.“Assertion Selection Method” capable of measuring unavailable values is appropriate as a method to measure values.
-In a case study, it provide the theoretical validity by the time, it didn't result. But it succeeded in finding a new applicability of the procedure by combining the value measurement and price setting procedure.
