Abstract
Recently, although the concern to environmental issues has increased gradually, it does not serve as practical action, either. Moreover, also let the gap of the consciousness between a company and a consumer is a problem. In this study, in order to solve these problems, the preference of a green marketing advertisement is treated. The purpose of this study is proposing the future way that should be by exploring the present condition of the green marketing advertisement which informers create, and the tendency of the green marketing advertisement which receivers prefer. At the present data analysis, what should be carried out in case an informer creates a future green marketing advertisement using all the application works of “the 10th green marketing advertisement contest” is proposed. At the preference analysis, preference of the green marketing advertisement of receivers is explored using the technique of presuming preference of a consumer called conjoint analysis.
Conclusion by two analyses; In order to tell environment information to all receivers, all informers creating green marketing advertisements. It is required for the high group of environmental consciousness that concrete information is offered by the limited media, such as a magazine which is related to environment. It is required for a common consumer that using the mass media, even if it is few information, what is liked is offered.
Therefore, it can be said that the green marketing advertisement with each role of “information offer” and “consciousness enlightenment” is required.
