Abstract
This study clarifies awareness of the general public toward purchasing a low-pollution car to propose measures to encourage introduction of low-pollution cars. We made surveys in Tokyo and Sapporo to analyze general public's awareness concerning purchase of a low-pollution car. As the analysis tools, we used Group Fuzzy AHP to quantitatively evaluate factors affecting car type selection and Kishi's Logit PSM to analyze willingness to pay for a low-pollution car.
Group Fussy AHP quantitatively identified that the more people are concerned about the environment, the greater their willingness to purchase a low-pollution becomes. Kishi's Logit PSM resulted in that the acceptable price of a low-pollution car for purchasers is almost the same with that of gas-powered car. It suggests that if the price downs, people will be more likely to purchase a low-pollution car even if their environmental consciousness is relatively low.
