Abstract
This study attempts to manifest the transition of image to Tsutenkaku Tower with texts in lyrics of popular songs and expressions in magazines. After its completion, the image of transcendence with its height is reflected. In parallel with continuous constructions of skyscrapers in its neighborhood and reconsideration of high economic growth, the image of transcendence turns to be more conceptual and tenuous, and the tower is integrated as daily-cognitive landscape. These days its height is perceived particularly with the panorama from its observatory.