Abstract
The purpose of this study is to clarify the way of communication between Chindon-ya, who flashily dressed and advertise things on streets with musical instruments, and the audiences. We analyzed the way of their advertisement and classified it into five types. They are “Followed (Audiences follow to Chindon-ya)”, “Answer to audience's action”, “Pay attention to catch eyes”, “Drawing”, and “Talking”. We found that Chindon-ya intuitively sensed the atmosphere of the street where they walked and determined how they should perform.
