抄録
The soil erosion from farmland becomes serious impact on the ecosystem in the coral reef in Okinawa district. In order to solve these problems, it is necessary to build a support system for the integration of the measures in a river basin. This paper analyzes the social market of the fund system for the watershed management by marketing research using the internet as follows, 1) the interest for the crisis of the coral reef at Yaeyama Islands, 2) the intention to offer a fund for preservation of the coral reef, 3) the linkage of the tourism and the preservation of coral reef.
