It is very important to realize a sound and sustainable water environment at urban areas. In order to attain a desirable water environment suitable methods from the standpoint of “management of the basin water” are needed and we have to embody BMPs that is suitable for the landscape and use of land in Japan.
In this paper we tried to survey the value of the attainment of sustainable water environment, by using CVM. As a result, a high WTP to the environment was estimated, while it is confirmed that there exist 20% of citizens who show the resistance to the improvement of water environment. And, the investigation at this time shows the result that WTP to the environment is largely related to ‘the recognition of phenomenon of worsening environment’. Realizing the good water environment must be done under the cooperation with the residents at the stage of investigation, operation and estimation. It is also important not only to compute the expense of environment by using CVM investigation but also to raise awareness of environment.